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Roots Corporation profile
Roots Corporation Limited (RCL) is a wholly-owned subsidiary of The Indian
Hotels Company Limited (IHCL). Incorporated on December 24, 2003, RCL operates
the first-of-its-kind category of Smart Basics™ hotels across the country.
IHCL operates Taj Hotels, Resorts and Palaces, one of South Asia's largest and
finest group of hotels. The company was incorporated on 1902 by the founder of
the Tata Group, Mr. Jamsetji Nusserwanji Tata and opened India's first luxury
hotel, The Taj Mahal Palace Hotel, Mumbai in 1903.
Launched in June 2004, the Smart Basics™ concept created a revolution in the
world of Indian hospitality. A GenNext category of hotels, they signify
simplicity, convenience, informality, style, warmth, modernity and
affordability. The concept was developed in association with renowned corporate
strategy thinker, Dr C. K. Prahalad, and the hotels have been indigenously
designed and developed by IHCL.
The first of the Smart Basics™ hotel was launched in Bangalore and was called
indiOne. Having completed the test marketing of the concept and subsequent
fine-tuning of the hotel facilities and services, the Smart Basics concept is
now ready to roll out across India. These hotels have been launched with a new
name – Ginger hotels – in sync with the fresh, simple-yet-stylish and warm
world of Smart Basics™.
The Ginger hotels are built around a unique concept that provides facilities to
meet the key needs of today's traveller, at surprisingly affordable rates. They
have created a new category in the domestic hospitality landscape, while giving
a major fillip to Indian tourism and other ancillary industries. The primary
objective behind the launch of these hotels is to provide a superior product
offering and consistent experience to travellers, beyond the present offerings
in the industry.
Contact
Roots Corporation Limited
Ginger Corporate Office
Godrej & Boyce Complex
Gate no. 8, plant no. 13 office building
Vikhroli (E)
Mumbai 400079
Phone: +91-22-6777 3366
Fax: +91-22-6777 3377
For reservations and enquiries
Call national toll-free number 1800 220 022 or
call our reservation network +91-22-66014634
Email: reservations@gingerhotels.com
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