Ginger hotels to partner with Café Coffee Day
Bangalore, May 17, 2007

Introduces a Café Coffee Day outlet at Ginger, Bangalore
Creates a ‘fresh’ concept in the world of ‘Smart Basics’

Ginger Hotels, the Gen Next Smart Basics hotels from IHCL, today announced an innovative partnership with Café Coffee Day. Launching this May, the Ginger Hotel in Bangalore will now feature a Café Coffee Day outlet, providing an enhanced guest experience. This is in keeping with the Ginger promise of providing a fresh experience, which is simple and affordable. The Café Coffee Day Outlet will be accessible to all and not only for the hotel guests.

In the first phase of this partnership, Café Coffee Day outlets will be opened in Bangalore, Trivandrum and the soon-to-be-launched hotel in Nashik. Phase Two will see a rollout across other key Ginger hotels across the country. The Café Coffee Day outlets will range from 200 – 600 sq ft. and its warm décor will complement the young and vibrant colours of Ginger.

Announcing this initiative from Ginger Hotels, Mr. Prabhat Pani, CEO, Roots Corporation Ltd. said “At Ginger, we have always strived to enrich the guest experience. Our association with Café Coffee Day is one such initiative. We are delighted to be associated with this dynamic brand that has helped to create the coffee drinking experience in the country. We believe that this new offering will excite the new age traveller with the ease, affordability and opportunity it presents. There is also great synergies between these 2 powerful brands and this partnership reiterates our shared commitment to our customers”.

Ginger Hotels known for its innovative offerings have been successful in providing its guests the most simple, unique and light-hearted offerings. With a Café Coffee Day outlet at the Ginger Hotel, the promise continues. With more than seven ‘Smart Basics’ hotels across the country, Ginger is the fastest growing brand in this category in India and Café Coffee Day, is a brand to reckon with. Ginger has clearly tapped an opportunity to provide a networking ground for a guest who is looking for a fresh, non-frill and a vibrant experience.

Commenting on the occasion, Mr. Naresh Malhotra, Director, Café Coffee Day said, “This tie-up marks the coming together of two like-minded brands. Both Café Coffee Day and Ginger Hotels have helped revolutionize the industries we operate in. We paved the way for far reaching changes in the consumer mindset by offering world-class coffee experience at affordable prices. As we march towards strengthening our presence in the country, it is important that our cafes are present at every place our customers expect to see us in. Now in association with Ginger Hotels we aim at offering the same experience while our customers are traveling between cities for work or pleasure and are put up at hotels like Ginger “

About Ginger
Ginger Hotels characterize freshness. The hotels are simple, unique, reasonable, basic, very different, light-hearted, Indian and innovative. GINGER hotels have created a new category in the domestic hospitality landscape, while giving a major fillip to Indian tourism and other ancillary industries. The primary objective behind Ginger hotels is to provide a superior product offering and consistent experience to travelers, far beyond the present offerings in the industry
Launched in June­ 2004, the Smart Basics Concept created a revolution in the world of Indian hospitality. Smart Basics – a GenNext category of hotels – signifies simplicity, convenience, informality, style, warmth, modernity and affordability. The concept was developed in association with renowned corporate strategy thinker, Dr. C.K. Prahalad. The hotels are built around a unique concept that provides facilities to meet the key needs of today's traveler, at surprisingly affordable rates.

Work on Ginger Hotels has commenced in Goa, Pondicherry and Agartala and will also commence work on hotels in Pantnagar, Baroda, Tirupur, Guwahati, Nasik, Ludhiana, Jamshedpur, Delhi, Mangalore, Paradeep and Ahmedabad, amongst other destinations within the next two months. These locations have been identified after detailed studies across various parameters such as potential of the market, clusters of clientele and peak periods among others.

About Roots Corporation Limited
Roots Corporation Limited (RCL) is a wholly owned subsidiary of the Indian Hotels Company Limited (IHCL). Incorporated in December 2003, RCL operates GINGER, a first-of-its-kind category of ‘Smart Basics’ hotels. The first GINGER hotel was launched in Bangalore.

About Café Coffee Day
Café Coffee Day is a part of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), a Rs. 450 crore ISO 9002 certified company and the first to roll out the ‘coffee bar’ concept in India with its first café in Bangalore. Café Coffee Day serves the coffee it grows on the 6000 acres of its own estates plus another 2500 acres of managed estates, and is India's only vertically integrated coffee company. Café Coffee Day’s menu ranges from signature hot and cold coffees to several exotic international coffees, food, desserts and pastries. In addition, exciting merchandise such as caps, T - shirts, mugs, badges etc are available at the cafés. The coffee is attractively priced between Rs. 16/- and Rs. 65/- while food items and desserts are priced between Rs. 15/- and Rs. 60/-.

Coffee Day is an established brand name, which is used as a mother brand in all the group coffee ventures such as Café Coffee Day (pioneer and largest Indian retail coffee café chain), Coffee Day Xpress (retail fast food and beverage outlets), Coffee Day Take away (coffee vending machines) and Coffee Day Fresh ‘n Ground (coffee powder stores).