This 101-room hotel in Nashik is the latest addition to the growing chain of Ginger hotels across the country, which includes Bangalore, Haridwar, Bhubaneswar, Mysore, Thiruvananthapuram, Durgapur and Pune.

Ginger Nashik is the second hotel to be opened in Maharashtra after Pune. The company is exploring opportunities of opening more hotels in suburban Mumbai, Pune, Nagpur, and Aurangabad.

Ginger hotels characterise freshness. The hotels are simple, unique, reasonable, basic, very different, light-hearted and innovative. Priced at rates ranging from Rs 999 to Rs 1,799, Ginger hotels have created a new category in the domestic hospitality landscape, while giving a major fillip to Indian tourism and other ancillary industries. The primary objective behind the launch of these hotels is to provide a superior product offering and consistent experience to travellers, far beyond the present offerings in the industry.

Speaking at the launch, Mr Pani said, "It gives us great pleasure to open our second hotel in Maharashtra. In the last few years, Nashik has taken rapid strides in setting up critical industries and is fast emerging as a favoured investment location and economic growth centre for the state. With Nashik's great infrastructure, numerous international quality wine yards, and modern agricultural set-up, we are confident that it is the right time for Ginger to be present to cater to the modern-day traveller."

Ginger hotels are modern, modular and scalable, providing guests with a consistent experience. These hotels will have 100 / 200 well-appointed rooms, with a choice of single, twin and queen-sized rooms. The rooms will be individually air-conditioned and provided with posturepedic mattresses, electronic locks, a work area, a 20-inch LCD television with satellite channels, direct-dial telephone including STD facility, mini-fridge and tea/coffee maker. Other guest facilities at these hotels would include a restaurant, meeting room, gymnasium facilities, a cyber café, 24-hour reception, automatic check-in kiosk, ATM, vending machines, digital safe deposit boxes, 100 per cent power back-up, as well as wi-fi connectivity in the public areas and individual rooms.

Indigenously designed and developed by IHCL, the guiding principle behind the design was to create a unique 'space' that is conducive not only for guest comfort and relaxation but also for their work requirements. The design of the hotel, from the rooms to the furniture and lighting systems, have been thoughtfully created to offer users a unique sense of welcome.

Ginger Nashik will also shortly house a Cafe Coffee Day outlet providing an enhanced guest experience. This is in keeping with the Ginger promise of providing a fresh experience, which is simple and affordable. The Café Coffee Day outlet will be accessible to all and not only for hotel guests.

Launched in June 2004, the Smart Basics concept created a revolution in the world of Indian hospitality. Smart Basics —- a GenNext category of hotels —- signifies simplicity, convenience, informality, style, warmth, modernity and affordability. The concept was developed in association with renowned corporate strategy thinker, Dr CK Prahalad. The hotels are built around a unique concept that provides facilities to meet the key needs of today's traveller, at surprisingly affordable rates.

Work on Ginger hotels has commenced in Pantnagar, Baroda, Ludhiana, Goa, Pondicherry, Delhi, and Agartala and work will also commence on hotels in Tirupur, Guwahati, Jamshedpur, Mangalore, Paradeep and Ahmedabad, amongst other destinations within the next couple of months. These locations have been identified after detailed studies across various parameters such as potential of the market, clusters of clientele and peak periods among others.

About Roots Corporation Limited
Roots Corporation Limited (RCL) is a wholly-owned subsidiary of the Indian Hotels Company Limited (IHCL). Incorporated in December 2003, RCL operates Ginger, a first-of-its-kind category of Smart Basics hotels. The first Ginger hotel was launched in Bangalore.